Our family business of Chinese freshwater pearl farming started in the early 1980s in southeast Zhejiang. We had been specialising in exporting raw pearls to Hong Kong and Japan until the mid-80s, when we diversified into pearl processing and ?pearl strands. Apart from Hong Kong, Japan and other overseas market, we also reported strong demand in the domestic market.

　　We established our sales office in Hongqiao Market, Beijing in the early 90s. Starting with wholesale business, we gradually expanded into retail to cope with our business development and customers’ requirements. Given growing demand for higher-quality pearls in Beijing, we have seen increased sales of Tahitian pearls, South Sea pearls and akoya pearls. We secure our supply of pearls from the origins - Tahiti, Australia, Indonesia and the Philippines et al. Therefore we are able to ensure the quality of our pearls and enable effective cost control. Further opening of the China market will make it an important pearl market in the world. We purchase the best-quality pearls from our partners, and select the finest pearls from our own production for our finished jewellery. Our quest for perfection is relentless. We will continue to strive to become the most competitive pearl producer and supplier in China to introduce our elegant pearl creations to the world.

　　Thanks to the advances in pearl processing techniques, Chinese pearls have gradually gained recognition among jewelry traders worldwide. We will continue to upgrade our pearl processing skills and design capacity and improve our pearl grading and sorting, storage, delivery and sales strategies.

　　We made an international debut in 2000 by participating in major jewelry exhibitions in Hong Kong, USA and Europe, and set up an office in Hong Kong in 2004 to provide comprehensive and quality service to our international clients.

　　The construction of the corporate headquarters in our hometown --- Wenling, Zhejiang kicked off in 2008, with a view to providing better services to customers around the world.

　　Our mission: Quest for the best quality to become the best pearl supplier in China. We offer stunning pearl creations with selected pearls from China to pearl lovers around the world.